Jared's Global Microbrand

The Malibu Beach Inn is offering a cutting-edge service, which I hope other hotels will follow suit.

When you check in as a guest at the Malibu Beach Inn, they will loan you an iPhone that is loaded with a special wireless hotel service application called runtriz.  Click on the image below to see what the application looks like and what kind of stuff you can do over the iPhone app. You’ll see that you can do basically everything!

This application would have a bonus side effect of provide better accessibility for deaf guests.  There’s no need to go down to the front desk to make the same kind of requests that hearing guests can make from the hotel phones.  Honestly, I’ve never ordered anything via the hotel TV with terrible and cumbersome interface using a remote.  I bet that would change if I was loaned this iPhone hotel service application.

Since this is a new and innovative approach to boosting service revenue, only swanky resorts such as Malibu Beach Inn, which attracts upper income bracket guests, can afford to implement and try out this premium service. 

I hope that eventually this innovative service will become more affordable and profitable from a business perspective which would go a long way in showing up in other hotel chains as a way to increase revenues and offering greater accessibility for the deaf.